Sheikh Musallam Bin Ham Al Ameri: The UAE Is an Attractive Hub for Global Investment

In a rapidly evolving global economic landscape, the United Arab Emirates stands out as a unique model that has secured a leading position through the visionary leadership of its wise rulers, who have transformed the impossible into a concept that simply does not exist. Within this comprehensive development journey, distinguished national figures have played a vital role in supporting the nation’s foundation and empowerment with dedication and competence. Among the foremost of these figures is H.E. Sheikh Musallam Bin Ham Al Ameri, Chairman of Bin Ham Group.

Sheikh Musallam is regarded as one of the leading businessmen who absorbed the sound vision and wisdom of the founding father, the late Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul in peace. Inspired by this national legacy, Bin Ham Group emerged as a living embodiment of responsible citizenship and a true strategic partner in the development and prosperity of the nation.

In this exclusive and extensive interview, Sheikh Musallam Bin Ham Al Ameri shares his vision for the future of the Group’s economic growth in light of Abu Dhabi Vision 2030. He also discusses his leadership philosophy, which is founded on investing in people as the highest value and embracing the latest technological innovations, ensuring that Bin Ham Group remains a national beacon and a key driver of sustainable prosperity in the United Arab Emirates.

Q: Bin Ham Group was established as a sincere embodiment of the ambition to support the development and progress of the nation, inspired by the vision of the late Sheikh Zayed. In light of global economic developments and Abu Dhabi Economic Vision 2030, how do you translate this vision today to ensure the Group remains a key driver of the future economy?

A: Since its establishment, Bin Ham Group has been guided by a national vision inspired by the philosophy of the late Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul in peace, who believed that human development and economic development are inseparable parts of the same journey. Today, we continue this vision by investing in vital sectors that support economic diversification and strengthen the competitiveness of the UAE, in alignment with Abu Dhabi’s economic vision. We focus on innovation, sustainability, and building long-term strategic partnerships that ensure the Group remains an active contributor to the economy of the future.

Q: You have previously stated that the Group is entering a new phase centered on innovation and future foresight. What are the key features of this phase? Could you share examples of how modern technologies and innovative solutions are being integrated into your current and future projects?

A: The new phase of the Group is built around smart transformation, operational efficiency, and the adoption of the latest technological solutions across various sectors. We are developing digital management systems, enhancing the use of artificial intelligence and data analytics in decision-making, and implementing advanced technologies in the management of real estate, hospitality, and services. These efforts contribute to improved operational performance and enhanced service quality for clients and investors.

Q: Sheikh Ahmed Bin Musallam, the Group’s Chief Executive Officer, has stated that the tourism and real estate sectors are driving the Group’s exceptional growth. In your view, what are the key factors behind this strong performance, and are there plans to further expand investments in these sectors?

A: The remarkable growth in the tourism and real estate sectors is primarily driven by the attractive investment environment provided by the UAE and the high quality of the projects developed by the Group in strategic locations. Increasing demand for hospitality and premium real estate has also contributed significantly to performance. We view these sectors as fundamental pillars of growth and have ongoing plans to develop new projects and strengthen our investments in line with market demands and future aspirations.

Q: Projects such as the Royal Rose Hotel in Abu Dhabi are considered landmark developments that contribute to enhancing the Emirate’s position as a global destination. What are your future plans for developing similar flagship projects within the UAE?

A: We take pride in the fact that the Group’s projects have contributed to reinforcing Abu Dhabi’s position as a global destination for investment and tourism. We continuously explore opportunities to develop new landmark projects that offer added value, promote sustainability, and meet market needs. Our objective is not merely expansion, but the creation of projects that leave a lasting economic and developmental impact, further strengthening the UAE’s standing at both regional and international levels.